Fine jewelry and handwoven textiles, made by hand in Eluru, Karimnagar and other Indian craft centres. Each piece will reach Canada with its maker and origin documented, at transparent prices in Canadian dollars.
Every VayraAstra piece will trace to a specific craft, region and maker, recorded in its Provenance Passport. Not "inspired by India". Made there, by hand.
Artwork · Kalamkari study
Andhra Pradesh
Gold, silk and hand-painted cloth.
Home of several GI-registered crafts
The historic Golconda diamond trade grew up in this region, which today spans Andhra Pradesh and Telangana. Eluru, in West Godavari, is known for handmade gold jewelry, and the state's looms and workshops produce Dharmavaram silk, Mangalagiri and Uppada handloom, and hand-painted Kalamkari.
Sourcing status: VayraAstra is pre-launch. We name artisan and cooperative partners here only once agreements are signed.
Artwork · Filigree study
Telangana
Silver wire, twisted and shaped by hand into lace.
GI-registered craft
Karimnagar silver filigree twists fine silver wire and shapes it by hand into geometric and floral openwork. It is a GI-registered craft. Telangana is also home to Pochampally ikat, whose threads are resist-dyed before weaving, and to the pearl and bangle markets of Hyderabad.
Sourcing status: VayraAstra is pre-launch. We name artisan and cooperative partners here only once agreements are signed.
Artwork · Kundan study
Rajasthan
Where gold is a canvas and colour is a craft form.
Multiple GI Designations
Kundan and Meenakari are Rajasthan's signature goldsmithing crafts. Kundan sets stones in refined gold foil without prongs; Meenakari fires coloured enamel onto metal. Thewa, a technique associated with Pratapgarh, works fine gold sheet onto coloured glass.
Kundan JewelryMeenakari EnamelThewa Gold-on-GlassBandhani Tie-dyeLeheriya Wave-printGota Patti Zardozi
Kundan
Stones set in gold foil
Enamel
Meenakari on metal
Thewa
Gold worked on glass
Sourcing status: VayraAstra is pre-launch. We name artisan and cooperative partners here only once agreements are signed.
Artwork · Patola study
Gujarat
Double-ikat silk and mirror-bright embroidery.
Patan Patola · GI-registered
Patola is a double-ikat silk: both warp and weft are resist-dyed to the pattern before weaving, so a single saree can take months on the loom. Kutch is known for mirror-work embroidery and hand-worked silver jewelry.
Sourcing status: VayraAstra is pre-launch. We name artisan and cooperative partners here only once agreements are signed.
Artwork · Phulkari study
Punjab & North India
Embroidery in bloom. Gold set by hand.
Phulkari · GI-registered
Phulkari, literally "flower work", is a darning-stitch embroidery from Punjab. Jadau is a hand-setting technique that embeds stones in gold. Chikankari, from Lucknow, is fine hand embroidery on light cotton.
Sourcing status: VayraAstra is pre-launch. We name artisan and cooperative partners here only once agreements are signed.
Artwork · Kanchipuram study
Tamil Nadu
Temple gold and silk woven to be handed down.
Kanchipuram Silk · GI-registered
Kanchipuram silk is woven on handlooms, often with zari borders of metallic thread. Tamil Nadu's temple jewelry, including Nagapadam and Jimikki Kammal pieces, is known for its antique-finish gold work.
Sourcing status: VayraAstra is pre-launch. We name artisan and cooperative partners here only once agreements are signed.
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AI Co-Design Studio
Describe the piece. We draft the brief.
Describe what you want in plain language. Our co-design studio is being built to match your brief to the right craft tradition, the right artisan, the right materials. A VayraAstra consultant reviews every brief with you before a single thread is pulled or gram of gold is weighed.
01
Describe your vision
Occasion, feeling, region, aesthetic — or simply "I don't know, surprise me."
02
We draft your brief
Craft tradition, material options and an estimated timeline, matched against the craft traditions in our library.
03
Consultant review
A VayraAstra advisor walks you through the brief via WhatsApp or video call. Production starts only on your approval.
04
Delivered with its Provenance Passport
Your piece arrives with its Provenance Passport: the artisan or cooperative, region, craft, materials and GI status. It stays with the piece.
VayraAstra AI Co-Design StudioPreview · Sample brief
The live co-design studio is in development. This is an illustrative sample. The price estimate is worked out in your browser from the rates shown; nothing is sent until you choose to.
I want a necklace for my partner — she loves minimal design but has roots in Gujarat. Our wedding anniversary is in September.
Understood. For a minimal piece with a Gujarati connection, two directions to explore: Kutch silver jewelry (hand-worked, clean geometric forms) or 22K gold with a geometric motif inspired by Patola double-ikat silk. We'll confirm with our workshop how the motif translates into metal.
Let me narrow the brief — a few quick inputs will help:
Replies are drafted by an AI assistant and every brief is reviewed by a VayraAstra consultant. Your messages are sent to our AI provider to draft replies, so please don't include personal details. Privacy notice
VayraAstra is not a marketplace. We will choose every piece ourselves and document its origin to the same standard, whether it is a 22K gold pendant or a handwoven silk saree. Made to be worn every day and handed down.
Artwork · Granulation study
Line I
VayraAstra Fine Jewelry
Handmade in India. Co-designed with you.
Our first pieces are planned in handmade 22K gold from Eluru goldsmiths and silver filigree from Karimnagar. Stones will be selected through Hyderabad's gem trade, and every stone will be labelled natural or lab-grown. Each piece will ship with a Provenance Passport naming the craft, region, maker and materials.
22K gold · 916 (91.6% gold) as our gold standard
Karimnagar silver filigree
Natural and lab-grown stones, always labelled
Free co-design consultation
Provenance Passport with every piece
GI-registered craft traditions
Artwork · Pattu weave study
Line II
VayraAstra Pattu
Pattu means silk. Handwoven, from named craft regions.
Pochampally ikat, resist-dyed before it reaches the loom. Kanchipuram silk with zari borders. Phulkari embroidery, Kutch mirror work, Patola double-ikat, Chikankari and Banarasi weaving. Ready-to-wear and made-to-measure, and designed to pair with our jewelry.
Handloom and hand-embroidered pieces
GI-registered crafts, named by region
Ready-to-wear and made-to-measure
Jewelry and garment pairings
Our model: from weavers, not wholesalers
Craft documentation with every piece
Transparent Pricing
22K gold. Transparent pricing.
Most jewelry passes through several businesses before it reaches a store: maker, exporter, importer, distributor and retailer. Each one adds a margin. We plan to buy directly from artisans and cooperatives in India, import the pieces ourselves and sell online, with no distributor and no mall lease. At launch we will show what goes into each price.
Our gold standard is 22K, 916 (91.6% gold). For comparison, 14K is 585 (58.5% gold) and 10K is 417 (41.7%).
Pre-launch. Final prices are set at launch, in CAD, and we plan to show this breakdown for each piece.
Illustration · Plate IFineness in parts per thousand: 10K is 417, 14K is 585, 18K is 750, 22K is 916 and 24K is 999. Our standard is 22K.
Provenance
Every piece will ship with its Provenance Passport.
Not a hang-tag. A record that names the artisan or cooperative who made your piece, where it was made, the craft and its GI status, and the materials, down to where the stones came from.
The Passport stays with the piece when it is gifted or passed down, so its story travels with it.
VayraAstra opens with a private preview for waitlist members, timed to Diwali on November 8, 2026: early access to our first collection, founding-member pricing and a free co-design consultation.
You're on the list.
We will email you before the Diwali preview with the date and details.
