GI-Certified Artisan Craft — Direct from Source

Vayra Astra

Where heritage becomes heirloom.

Fine jewelry and artisan textiles handcrafted by named craftspeople from India's oldest traditions. Delivered to Canada with full provenance — at 20–40% below mall retail pricing.

Design a Piece → Explore the Craft
32+ GI-certified
craft traditions
22K Gold standard
not 10K mall gold
100% Direct artisan
sourcing
CA$ Priced in Canada
for Canada
Craft Origins

Handmade by named craftspeople.
GI-certified at source.

Every VayraAstra piece traces to a specific craft tradition, a specific cooperative, a specific artisan. Not "inspired by India." Made in India — with full credentials.

Andhra Pradesh
The land that gave the world its greatest diamonds.
GI Certified · ODOP Registered

The Golconda mine — in present-day Andhra Pradesh and Telangana — was the world's sole source of diamonds for centuries. The Hope Diamond, the Koh-i-Noor, the Regent — all Golconda. VayraAstra's founders have direct roots here, giving us unmatched artisan access in Eluru, Vijayawada, and the Sarraf Bazaar networks. Eluru is home to over 150 goldsmith families and a ₹1,000 crore annual trade in handcrafted gold.

Eluru Gold Jewelry Kalamkari Hand-painting Pochampally Ikat (UNESCO) Dharmavaram Silk Narayanpet Sarees Nirmal Lacquerware
150+
Goldsmith families in Eluru
4,000
Years of gem trading history
Direct
Founder artisan relationships
VayraAstra sourcing note: Primary supplier gateway — APCO Lepakshi (ap.aphdc@gmail.com) and direct Eluru Sarraf Bazaar contacts established. First pilot order scheduled for Q3 2026.
Telangana
Silver filigree so fine it was presented to G20 world leaders.
GI Tag 2007 · Telangana ODOP

Karimnagar silver filigree — interlaced sterling wires drawn to hair-thin gauge and woven into geometric and floral patterns — received its GI tag in 2007 and was selected as Telangana's showcase gift at the G20 Summit in 2023. SIFKA (Silver Filigree Karimnagar Artisans cooperative) has 520 enrolled artisans and is VayraAstra's primary Karimnagar supplier partner.

Karimnagar Silver Filigree Hyderabad Pearls Bidriware Inlay Laad Bazaar Glass Bangles Nizam-era Jewelry
520
SIFKA cooperative artisans
G20
Official gift selection 2023
2007
GI certification year
VayraAstra sourcing note: Karimnagar filigree is one of our highest-margin categories — retail comps at $400–$900 CAD, our direct cost is 55–60% below. Contact: silverfiligreeofkarimnagar.org
Rajasthan
Where gold is a canvas and colour is a craft form.
Multiple GI Designations

Kundan and Meenakari — the twin jewels of Rajasthani goldsmithing — were worn by Mughal emperors and Maharajas. Kundan sets gemstones in 24K gold foil without prongs; Meenakari fires translucent enamel onto gold, creating wearable paintings. Both have experienced a global luxury revival, appearing at Dior and Valentino shows in 2024–25. Thewa gold — 23K gold inlaid into glass — is known almost nowhere outside Pratapgarh, making it a powerful scarcity story.

Kundan Jewelry Meenakari Enamel Thewa Gold-on-Glass Bandhani Tie-dye Leheriya Wave-print Gota Patti Zardozi
400+
Years of Kundan tradition
Dior '24
Global runway presence
1 town
Thewa made only in Pratapgarh
VayraAstra sourcing note: Rajasthan is Phase 2 (months 4–8) expansion. Jaipur Jewelry Park has 400+ export units. Target: Kundan bridal sets ($1,200–$2,800 CAD) and Meenakari pendants ($350–$700 CAD).
Gujarat
The boho-luxury crossover the world hasn't discovered yet.
Patola GI Certified

Patola double-ikat silk — where both warp and weft are resist-dyed before weaving — takes 4–6 months per saree. It is the most labour-intensive textile in India and one of the most expensive per gram of fibre on earth. Kutch embroidery and tribal silver jewelry from the Rann have become global boho-luxury crossovers, appearing in Anthropologie and Net-a-Porter. VayraAstra brings them to Canada at origin pricing.

Patola Double-Ikat Kutch Embroidery Tribal Silver Jewelry Bandhani Ahmedabad Block Print
4–6 mo
Per Patola saree
Global
Net-a-Porter Kutch presence
Phase 2
VayraAstra timeline
VayraAstra sourcing note: Kutch tribal silver cuffs are an ideal broad-audience entry product — universally wearable, low price point ($280–$480 CAD), high story value. Kutch Craft Mahila Vikas Sangathan: primary cooperative target.
Punjab & North India
Phulkari on the runway. Jadau in the vault.
Phulkari GI Certified 2013

Phulkari — literally "flower craft" — is the most recognisable South Asian textile in the GTA. Jadau jewelry, which embeds gemstones in 22K gold through a centuries-old lac-adhesive technique, is the Punjabi bridal standard. Chikankari from Lucknow — dense shadow embroidery on voile — had its global moment at London Fashion Week 2025. VayraAstra connects all of these to Canadian consumers who've never had a direct-source option.

Phulkari Embroidery Jadau Jewelry Chikankari Banarasi Silk Lucknawi Zardozi
GI '13
Phulkari GI certification
LFW '25
Chikankari runway moment
#1
GTA diaspora textile recognition
VayraAstra sourcing note: Strong diaspora pull in GTA/Brampton corridor. Phulkari dupatta sets ($180–$350 CAD) are the highest-conversion gifting product in our projected SKU list.
Tamil Nadu
Temple gold and silk that outlives its wearer.
Kanchipuram GI Certified 2005

Kanchipuram silk is woven with real zari — gold-wrapped silk thread — and is among the heaviest and most durable textiles on earth. A single saree weighs 700 grams and can last 100 years. Temple jewelry from Tamil Nadu (Nagapadam, Jimikki Kammal) was designed to outlast the patron. The Kasavu of Kerala — cream cotton with gold borders — is worn at every celebration from birth to wedding.

Kanchipuram Silk Temple Jewelry Nagapadam Kasavu Mala Jimikki Kammal Antique-finish Gold
700g
Weight of a Kanchipuram saree
100 yr
Lifespan of GI Kanchipuram
2005
GI designation year
VayraAstra sourcing note: Kanchipuram is Phase 1 flagship textile product. Direct contact: Tamil Nadu Handloom Weavers Cooperative (Co-optex). MOQ: 10 sarees per pattern.
AI Co-Design Studio

The first AI jewelry design experience in Canada.

Describe what you want in plain language. The AI matches your brief to the right craft tradition, the right artisan, the right materials. A VayraAstra consultant reviews the brief with you before a single thread is pulled or gram of gold is weighed.

01

Describe your vision

Occasion, feeling, region, aesthetic — or simply "I don't know, surprise me." The AI handles the rest.

02

AI curates your brief

Craft tradition, artisan profile, material options, and estimated timeline — surfaced from a database of 32+ GI-certified traditions.

03

Consultant review

A VayraAstra advisor walks you through the brief via WhatsApp or video call. Production starts only on your approval.

04

Delivered with Origin Certificate

Your piece arrives with its Provenance Passport — artisan name, village, craft tradition, materials, GI certification. Yours to keep. Passes with the piece.

VayraAstra AI Co-Design Studio
I want a necklace for my partner — she loves minimal design but has roots in Gujarat. Our wedding anniversary is in September.
Understood. For a minimal-aesthetic Gujarati connection, I'm drawing from two traditions: Kutch tribal silver (geometric, bold-minimal) and Patola-motif fine gold (the double-ikat geometric pattern translated into metalwork).

Let me narrow the brief — a few quick inputs will help:
Book a Free Consultation on WhatsApp
The Collections

Two lines. One house.

VayraAstra is not a marketplace. Every piece is sourced, verified, and certified by us — carrying the same standard of provenance whether it's a 22K gold pendant or a Kanchipuram saree.

Line I
VayraAstra Fine Jewelry
Ethically sourced. AI co-designed. Provenance-certified.

22K gold sourced from Eluru and Karimnagar artisan cooperatives. Lab-grown and natural precious stones from Hyderabad. Kundan, Meenakari, Filigree, Temple — every tradition represented. Each piece ships with its Origin Certificate naming the artisan, village, craft tradition, and stone provenance.

22K gold as standard — not 10K mall gold
Hyderabad & Jaipur gemstone sourcing
Lab-grown and natural precious stones
AI co-design experience included
Origin Certificate with every piece
GI-certified craft traditions
From CAD $500
Line II
VayraAstra Pattu
Every Indian textile tradition. One Canadian house.

Kanchipuram silk with genuine zari. Pochampally Ikat with UNESCO recognition. Phulkari embroidery. Kutch mirror work. Patola double-ikat. Chikankari. Banarasi. The full breadth of GI-certified Indian textile heritage — ready-to-wear and made-to-measure. Paired with jewelry sets as Trousseau Packs.

8 regional textile traditions at launch
UNESCO and GI-certified crafts
Ready-to-wear and made-to-measure
Trousseau Pack: jewelry + garment
Direct weaver cooperative sourcing
Craft tradition documentation included
From CAD $300
Transparent Pricing

22K gold. 40% less than mall retail.

The typical Canadian mall jeweller marks up gold jewelry 250–400% above the gold spot price — after passing through 4 layers of Western wholesale intermediaries. We source directly from artisan cooperatives. No importer. No wholesale distributor. No mall rent. That saving passes to you.

Our 22K gold is also more valuable at baseline — 91.7% pure vs. 41.7% (10K) or 58.3% (14K) at most Canadian mall chains. You pay less and receive a higher-quality, higher-purity piece.

Design Your Piece →
Free co-design consultation. No commitment.
Piece Mall Retail (est.) VayraAstra
22K Gold Chain Necklace
8g, plain link, handmade
$899–$1,499
$550–$650
Save ~$500
Filigree Silver Pendant
Karimnagar GI-certified
$380–$650
$195–$320
Save ~$250
Kundan Earrings Set
22K Rajasthan, semiprecious
$750–$1,400
$480–$720
Save ~$400
Kanchipuram Saree
Real zari, GI-certified
$900–$2,400
$550–$1,100
Save ~$700
Hyderabad Pearl Strand
Freshwater, 18-inch, knotted
$450–$900
$280–$480
Save ~$280
Mall retail estimates based on comparable pieces at Peoples Jewellers and Michael Hill, June 2026. VayraAstra prices are pre-launch indicative; final prices set at Shopify launch, Fall 2026. All prices CAD.
Provenance

Every piece ships with its Origin Certificate.

Not a hang-tag. Not a sticker. A permanent provenance document that names the artisan who made your piece, the village it came from, the GI certification that validates its tradition, and the materials used — down to stone provenance.

The Origin Certificate passes with the piece when it's gifted or inherited. It is the proof that what you hold was handmade by a real person, not a machine, in a tradition with centuries of history behind it.

Join the Waitlist
VayraAstra GI Certified · Origin Verified
Origin Certificate
Fine Jewelry — Karimnagar Silver Collection
Piece ID VA-FJ-2026-0041
Description Karimnagar Silver Filigree Pendant — Geometric motif
Artisan Mallesh Yadav — 2nd generation, SIFKA member since 2011
Village Karimnagar District, Telangana, India
Craft Silver Filigree — GI Tag No. 143, 2007
Material Sterling Silver 92.5%, hand-drawn wire, no machine-assist
Issued by MADDKHAD GARUDA Enterprise Corp. dba VayraAstra
CORP. NO. 1732750-1
Milton, Ontario, Canada
Be First

Something rare
is coming to Canada.

VayraAstra launches with a private Diwali 2026 preview event for waitlist members — early access to the inaugural collection, founding member pricing, and a complimentary co-design consultation.

No spam. Diwali 2026 preview access. Unsubscribe any time.